PR versus CEO

It looks like I'm not the only one getting regularly annoyed by clueless PR people. In a really entertaining article for the Chief Executive e-zine, a certain Bill Holstein writes about The six things CEOs don’t understand about PR people. Many of the points certainly resonate with me, particularly if I simply replace the word journalist with analyst. Of the mentioned gripes, my favorite is this one:

No. 4: PR people don’t really understand your business. If they did, they wouldn’t be PR people.

I admit that's a little harsh, but since there aren't any particular skills required to open your own PR outfit (to say it in Jerry Seinfeld's words: "All you need is a face.") there certainly are quite a number of black sheep out there.