Vendors, please tell me what you really do

As an industry analyst, I am on the receiving end of many requests for briefings, as noted before. While I can understand that PR folks often don't really understand what their vendor clients' business is all about, it's sometimes surprising what kind of language vendors themselves are using when describing their product or service or simpy to get attention. I will start to post excerpts pulled from some of the more off-center briefing requests (obviously anonymized), so you see what I mean. The errors in grammar were kept in place :-)

Company Profile: Established in 1996, XYZ is an energetic and dynamic company with an ethos that encapsulates honesty, flexibility, commitment, urgency and transparency. Over the years, XYZ has partnered with it’s customers across the globe and provided them with tools and techniques to conquer four business challenges, namely, Reducing Time to Market, Reducing Overall Cost, Increasing Productivity and Improving Quality. We employ more than 100 technology consultants and have offices in Malta and the UK. XYZ has delivered a number of projects for the likes of AAA, BBB and CCC amongst others. XYZ has worked closely with DDD and has now been appointed as one of their preferred suppliers.

Bingo. So what do they do again? That's where I already stopped reading....