Saturday, September 16, 2006

Airlines providing Business Intelligence?

I'm sure it happens all the time that company brands are mixed up. I just found another case where SAS Institute has been mistakenly connected with SAS Scandinavian Airlines. In a recent Handelsblatt article, the author writes about companies struggling with BI software, because there aren't any standard tools, and no governance. When Yahoo Finance picked up the article, they added stock and trading data for the companies mentioned in the text. The list contained Business Objects, Gartner, Microsoft, SAP, and SAS. SAS a public company? Did Jim Goodnight sell? I didn't think so, and even if he did, the stock would certainly not get traded in Stockholm. I wonder whether this error was introduced automatically, by some text scanner looking for recognizable brand names, or whether the editor thought that the SAS (the software company!) airplanes are actually part of the SAS (the airline) fleet. Nah...

1 Comments:

frank said...

Hey Andy,

I'd be REALLY worried if people start mixing up SAS Institute's services team with the English SAS special forces!!

Now that would be a blast...

September 19, 2006 3:41 PM  

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