Microsoft's new venture: Rugged Clothing

I'm in Athens today to deliver presentations at our BI event, but I'm curious about this other meeting that runs in another room here at the Ledra. Is Microsoft going into the clothing business?

While we're at it... I wonder how people book rooms using the URL on the shuttle bus. Unless I completely misunderstand top-level domains, or the Greeks are already using Web 3.0, with new naming conventions and all.